Ranked #1 by Forrester for Financial Services CRM, BUSINESSNEXT and ServiceNow combine to deliver front-to-back AI
orchestration for the banking industry
NEW DELHI, BANGALORE, SINGAPORE, SYDNEY, 23 July 2026 –
ServiceNow (NYSE: NOW), the AI control tower for business reinvention, today announced a USD 40 million
investment in BUSINESSNEXT, an autonomous operating platform for banking and financial services.
BUSINESSNEXT’s customer relationship management (CRM), verticalized AI capabilities and digital lending platform for
financial services combined with ServiceNow's commitment to delivering industry-specific AI solutions underscores the
significant growth potential in working together to accelerate the autonomous banking across the Asia Pacific region.
“With deep banking intelligence and AI-led customer engagement capabilities, institutions can now operate with greater
speed, intelligence, and coordination across all customer and operational touchpoints. Moreover, as AI has matured
today, this investment will further accelerate our efforts to deliver Private AI solutions, meeting the unique needs of
banking and financial services”, said Nishant Singh, CEO and Co-founder BUSINESSNEXT.
“This investment reflects ServiceNow’s commitment to delivering industry solutions that actually solve the problem, not
generic platforms that require years of customization," said Adrian Johnston, President, APAC, ServiceNow.
Front-to-Back Orchestration
BUSINESSNEXT and ServiceNow together will create a unified autonomous operating fabric for financial services
enterprises. BUSINESSNEXT manages customer-facing acquisition, engagement, and real-time customer signals, while
ServiceNow's Financial Services Operations (FSO) platform orchestrates middle and back-office operations—including
case management, complaints handling, and agentic AI workflows.
This combination along with ServiceNow’s AI Control Tower helps eliminate fragmentation and enables financial services
organisations to deliver a seamless system of execution for creating future ready autonomous operations with
regulatory sector guard rails at scale.
Already powering 1 million+ users, 75,000+ branches, and over 1 billion end customers globally, BUSINESSNEXT brings
over 15 years of deep banking intelligence — combining AI-led decisioning, customer context, and agent-driven
execution — built specifically for financial institutions.
Singh, further added, "With ServiceNow's collaboration, we can accelerate go-to market and adoption of
AI-native solutions designed for the unique needs of financial services enterprises—particularly in APAC, where the
opportunity is enormous."
"BUSINESSNEXT's success with leading Indian banks and insurers, combined with ServiceNow's operational AI
capabilities, gives financial services enterprises in APAC a credible, proven path to AI-driven transformation," said
Johnston.
Notably, BUSINESSNEXT was positioned as a Leader in the Forrester Wave™: Customer Relationship Management Software for
Financial Services, Q1 2025, achieving the top ranking globally for its platform offerings ahead of leading global
vendors. Forrester highlighted BUSINESSNEXT's out-of-the-box BFSI workflows, ease of customization, and AI
capabilities—including predictive, generative, and agentic AI—as standout differentiators.
About BUSINESSNEXT
BUSINESSNEXT is an autonomous operating platform powering the next generation of financial services operations.
Deployed across 75,000+ branches, contact centres and digital customer touchpoints, serving more than one billion end
customers globally, the platform delivers native agentic AI orchestration, customer experience management and lending
automation.
Visit-
www.businessnext.com
About ServiceNow
ServiceNow (NYSE: NOW) is the AI control tower for business reinvention. The ServiceNow AI Platform integrates with
any cloud, any model, and any data source to orchestrate how work flows across the enterprise. With more than 100
billion workflows running on the platform each year, ServiceNow helps organizations turn fragmented operations into
coordinated, autonomous workflows that deliver measurable results. Learn how ServiceNow puts AI to work for people at-
www.servicenow.com
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Forward-looking statements
This press release contains “forward-looking statements” about the expectations, beliefs, plans, and intentions
relating to ServiceNow’s strategic investment in BusinessNext. Such statements include statements regarding future
product capabilities and offerings and expected benefits to ServiceNow. Forward-looking statements are subject to
known and unknown risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual
results to differ materially from those expected or implied by the forward-looking statements. If any such risks or
uncertainties materialize or if any of the assumptions prove incorrect, ServiceNow’s results could differ materially
from the results expressed or implied by the forward-looking statements made. ServiceNow undertakes no obligation, and
does not intend, to update the forward-looking statements. Factors that may cause actual results to differ materially
from those in any forward-looking statements include: (i) delays and unexpected difficulties and expenses in executing
the product capabilities and offerings, (ii) changes in the regulatory landscape related to AI and (iii) uncertainty
as to whether sales will justify the investments in the product capabilities and offerings. Further information on
factors that could affect ServiceNow’s financial and other results is included in the filings ServiceNow makes with
the Securities and Exchange Commission from time to time.
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